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Our philosophy

Yatte Minahare

In Suntory, we always embrace the unknown. We always dare to question the status quo, take on new challenges, and never give up. We believe that courage is the key to great success, and that the future belongs to those that dream big.

This spirit is embodied in our value, "Yatte Minahare"—the spirit of ambition to dream big, take challenges, and never give up. This is our founder's saying, which drives us to go on bold ventures and to be pioneers and entrepreneurs.