Who we are
We recently renewed Suntory Group’s “Corporate Philosophy” to reflect the company’s cherished founding spirit and motto.
We believe that the “Purpose” of our business is “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature,” and we have defined “Growing for Good,” “Yatte Minahare” and “Giving Back to Society” as the “Values” that our employees should embrace in order to achieve our Purpose.
These words encapsulate the entire history of Suntory since our founding, driven forward by our unwavering spirit that has led to the broad range of businesses we have today, from premium spirits and beverages to health foods.
As Suntory Group has become increasingly global and diversified in recent years, employees of various nationalities and languages are involved in a wide range of responsibilities across the business. All our employees will come together as one based on this philosophy, aiming for the same Purpose and sharing the same Values, which will lead to better collaboration and value creation for our global business.
The “brilliance of life” cannot be achieved without the brilliance of the earth and society. As people and as a business, we are sustained by the blessings of nature.
Climate change and the loss of biodiversity are urgent priorities that we cannot afford to ignore, both for the future of our planet and humanity, as well as for our own business. In particular, we believe that water sustainability is critical for a company like Suntory, whose business is to deliver the blessings of nature. We will strive to become “water positive” by spreading the knowledge and expertise built up in Japan, such as through our water source conservation activities, to countries around the world. Suntory will also promote initiatives to reduce CO2 emissions, contribute to circular economy for plastics, and respect human rights throughout the entire supply chain.
These efforts to contribute to a sustainable society are positioned at the core of Suntory’s business, precisely because they lead to the “brilliance of life.”
Suntory is not just a manufacturer of products. We are a company that creates rich experiences through our products and services. We develop bonds between people, create joy and inspiration, and bring out the “brilliance” of each and every one of our consumers and customers. This lies at the foundation of Suntory’s spirit of “Monozukuri*”.
To achieve this goal, we need “innovation” and “unparalleled quality,” which are nurtured by focusing on our market with a fresh perspective each day. Suntory employees all over the world, who share the spirit of “Monozukuri” across borders and cultures, collaborate and exchange expertise cultivated in various regions as a “global company originated in Japan” to spread the smiles of consumers around the world.
At the same time, we will work hand in hand with local restaurants, bars and retailers that are supporting food and beverage culture, to accelerate our efforts to deliver new value to consumers.
Our “Global” expansion, coupled with our deep commitment to the “Local” community, are the indispensable driving forces that enable Suntory to create a future brimming with the “brilliance of life.”
President & CEO
Suntory Holdings Limited
*Monozukuri – Japanese term for craftsmanship
At Suntory PepsiCo Vietnam Beverage (SPVB), we are proud of our Suntory and PepsiCo heritage and we are extremely positive about our future potential. We dare to dream, dare to innovate, and never give up. This is the "Yatte Minahare"* spirit that drives us as a company and gives us the energy to succeed. We believe failure won't be failure if we keep challenging ourselves until we succeed. SPVB has fully embraced the "Yatte Minahare" spirit, one of Suntory's core values.
We are proud to be a part of Suntory, one of Japan's leading and oldest beverage companies. When the Vietnam beverage alliance started with Suntory in 2013, it allowed us to grow our portfolio from 9 to 15 brands and brought new innovations to Vietnamese consumers. This includes TEA+ Oolong Tea and TEA+ Matcha, Good Mood, Boss Cafe. These innovations represent a harmonious blend of both Vietnamese and Japanese cultures. In the same way, SPVB is a successful strategic alliance that celebrates the similarities of its two companies, PepsiCo and Suntory, more than their differences.
SPVB is the leading non-alcoholic beverage company in Vietnam. We offer a variety of rich portfolio of beverages, from ready-to-drink tea, juice, energy and sports drinks, to ready to drink coffee. Our brands include Pepsi, 7Up, Mirinda, Sting, Revive, Gatorade, Mountain Dew, Twister, Lipton, Ô Long Tea+, Matcha Tea+, Juicy Milk, Evervess, Good Mood, and Boss cafe.
It is our belief that our business success will always associate with Vietnam’s prosperity and sustainable development. Therefore, we pursue the corporate value of “Giving back to society” as the way to support the society that has helped nurture our business. As water is fundamental for our business, we focus on conducting water preservation programs for society. That is why we have implemented the "Mizuiku—I love clean water" program in over 90 schools in Vietnam, tailoring Suntory's unique educational program—Mizuiku. Our “Mizuiku – I love clean water” program has helped educate nearly 25,000 students on water protection and supported providing close to 70 clean water facilities across Vietnam.
For the upcoming future, we will continue to strive for business success and maintain the positive footprint on the society. We are very optimistic about the outlook for our journey of “In Vietnam – For Vietnam – With Vietnam”.
CEO and General Director
Suntory PepsiCo Vietnam Beverage
"Yatte Minahare" means dream big, take challenges, and never give up. It is our spirit of bold ambition. It was the saying of our founder, Shinjiro Torii, and it is now one of our core values. "Yatte Minahare" drives our bold ventures. With the power of these words, we dare to take on new challenges, question the status quo, and keep driving forward.
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